An increase in plastic surgery during the pandemic was reported worldwide. Cosmetic surgery, in short, is the one through which a person changes his appearance for aesthetic rather than medical reasons. It ranges from non-invasive procedures, such as Botox and fillers, to invasive, including lifting and rhinoplasty.
Why have more people turned to cosmetic surgery and is there an increase in patients in plastic surgery clinics in the UK?
In the UK, people are quietly rushing to make adjustments while still wearing masks outside. The British Association of Aesthetic Plastic Surgeons (BAAPS), for example, says its members have seen up to a 70% increase in requests for virtual consultations during this period. Similarly, the American Society of Plastic Surgeons has seen 64% more online patient appointments since the onset of the pandemic.
Frequent video conferencing during self-isolation is the main reason people are more dissatisfied with their appearance. They notice they have facial wrinkles or their lips need fixing or their nose is crooked… The phenomenon is called “lockdown face“.
Are you used to watching your face during video conferencing? And have you noticed that your nose actually points slightly to the left, you have a double chin, your teeth are not quite straight, and when you speak, you have ominous facial wrinkles?
Dr. Munir Somji, who works at a clinic in London, says the number of men seeking hair transplants has increased significantly during the pandemic. “When you attend a meeting at Zoom and are in a well-lit room, your hair will look thinner, no matter what you do,” he said.
To those who accept their imperfections, this may sound ridiculous. In some parts of the world, however, many people have turned to plastic surgery as a result of this constant staring at their image. It’s a new feeling – you have to look at your face for hours every day, and not everything can be achieved with good lighting and shooting angle.
Although the UK is one of the countries that has been severely affected by the coronavirus, people are investing in their appearance resulting in an influx for plastic surgery before the expected end of the mandatory wearing of a mask.
And patients say that due to the lack of opportunity to travel, they decide to invest the funds in beauty treatments. The coronavirus quarantine has proved extremely lucrative for cosmetic surgeons.
The phenomenon is not only observed on the Island – cosmetic surgery is booming in Australia, the USA, Japan, and South Korea, and the term “Zoom Boom” is already entering the professional jargon.
According to doctors from the Signature Clinic – the most sought-after procedures were injections, followed by more invasive ones, including breast augmentation and liposuction.
According to doctors from the UK, interest has grown mainly in non-invasive facial procedures, such as applying Botox, fillers, or “smoothing” wrinkles, as they are clearly visible in video calls.
The demand for corrections in the neck area as well as the “contouring of the jaw” is also increasing, as people spend more time in front of the camera and focus on these areas of their body. Curiously, however, this fever has not only affected women.